Methodologies for analyzing links and connections in Community-Based Tourism (CBT) projects

Novo Airão – AM

Authors

DOI:

https://doi.org/10.59776/2764-5835.2026.8466

Keywords:

Community-Based Tourism;, Community Links and Connections;, Levels of Bonding Scale;, Social Network Analysis;, Novo Airão.

Abstract

Community-Based Tourism (CBT) is a sustainable development strategy based on the active participation of local
communities, the appreciation of traditional knowledge, and the shared management of tourism activities. This
study aimed to analyze the links and connections of the Santo Antônio and Tiririca communities, located in Novo
Airão, Amazonas, Brazil, regarding Community-Based Tourism, seeking to understand how social relationships
influence the management and sustainability of tourism activities. An exploratory approach was adopted using
qualitative and quantitative methods, with Social Network Analysis (SNA) and the Levels of Bonding Scale as the
main methodological procedures. Data were collected through semi-structured questionnaires administered to
community members and analyzed using the UCINET 6 and NetDraw software. The results reveal that both
communities demonstrate high levels of participation and share responsibility in tourism management, supported
by collaborative networks strengthened through local leadership and institutional partnerships. However,
challenges related to dependence on external stakeholders and the need to strengthen connections among
communities and other territorial actors were also identified. The study concludes that the combined application
of Social Network Analysis and the Levels of Bonding Scale represents an important tool for understanding
Community-Based Tourism governance, supporting strategies aimed at strengthening community autonomy and
the sustainable development of tourism destinations.

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Author Biographies

Ana Carolina Pires, Universidade Federal dos Vales do Jequitinhonha e Mucuri

Bacharel em Turismo pela Universidade Federal dos Vales do Jequitinhonha e Mucuri - UFVJM. Mestre em
Estudos Rurais – UFVJM.

Alan Faber do Nascimento, Universidade Federal de Minas Gerais

Graduado Turismo pela Pontifícia Universidade Católica de São Paulo (2003), mestrado em Ciências Sociais
(ênfase em Sociologia) pela Pontifícia Universidade Católica de São Paulo (2007), doutorado em Geografia pela
Universidade Estadual Paulista "Júlio de Mesquita Filho" do campus de Rio Claro (2011), e pós-doutorado em
Estudos do Lazer pela Universidade Federal de Minas Gerais (2018).

Nadja Maria Gomes Murta, Universidade Católica de São Paulo

Graduação em Nutrição: Universidade Federal de Viçosa; mestrado em Gerontologia Social: Pontifícia
Universidade Católica de São Paulo; Doutorado em Ciências Sociais: Antropologia. Professora do Departamento
de Nutrição e dos Programas de Pós-graduação em Estudos Rurais e em Saúde, Sociedade e Ambiente.

Capa da 4ª Mostra de Pesquisa Científica e Mercadológica da RBOT, com o logotipo da revista ReBOT no topo e uma ilustração de um parque turístico ao pôr do sol, destacando o título do evento e a marca da UERN na parte inferior.

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Published

2026-09-15

How to Cite

CAROLINA PIRES, Ana; FABER DO NASCIMENTO, Alan; MARIA GOMES MURTA, Nadja. Methodologies for analyzing links and connections in Community-Based Tourism (CBT) projects: Novo Airão – AM. BRAZILIAN JOURNAL OF TOURISM OBSERVATORIES (ReBOT), [S. l.], v. 5, n. 2, p. 131–140, 2026. DOI: 10.59776/2764-5835.2026.8466. Disponível em: https://periodicos.apps.uern.br/index.php/ReBOT/article/view/8466. Acesso em: 21 sep. 2026.

Issue

Vol. 5 No. 2 (2026): 4th RBOT Scientific and Market Research Showcase

Section

Articles

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Copyright (c) 2026 BRAZILIAN JOURNAL OF TOURISM OBSERVATORIES (ReBOT)

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