Profile and satisfaction of Guarnicê film festival participants

a comparative analysis of the 2024 and 2025 editions

Authors

DOI:

https://doi.org/10.59776/2764-5835.2026.8476

Keywords:

Film festival., Cultural events., Cultural tourism., Audience profile., Visitor satisfaction.

Abstract

The Guarnicê Film Festival is one of the most traditional cultural and audiovisual events in Brazil, playing a
significant role in promoting film production, audience development, and cultural tourism in São Luís (Maranhão,
Brazil). This study aimed to analyze the socioeconomic profile of participants and evaluate audience satisfaction
during the 2024 and 2025 editions of the festival. The research adopted a descriptive and exploratory approach,
using data collected through structured questionnaires administered both in person and online, totaling 182
respondents in 2024 and 183 in 2025. The results revealed a predominance of young participants with high
educational attainment, a strong presence of university students, and a large proportion of residents from the state
of Maranhão. A high level of audience loyalty was identified, as many participants had attended previous editions
of the festival. Social media emerged as the main communication channel, while infrastructure, organization,
customer service, and the overall experience received predominantly positive evaluations, reflecting high levels
of participant satisfaction. The findings indicate that the Guarnicê Film Festival plays an important role in
promoting audiovisual culture, fostering audience development, and strengthening cultural tourism in São Luís,
contributing to the city's cultural and tourism development while providing valuable information for the planning
and improvement of future editions.

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Author Biographies

Saulo Ribeiro dos Santos, Universidade Federal do Maranhão

Doutor em Gestão Urbana (PUCPR). Doutor em Geografia (UFPR). Mestre em Administração e Desenvolvimento
Empresarial (Universidade Estácio de Sá). Professor Adjunto (UFMA). Lattes:
https://lattes.cnpq.br/6334574563260950. ORCID: https://orcid.org/0000-0002-6596-0016.

Angela Roberta Costa Lucas, Universidade Federal do Maranhão

Doutora em Políticas Públicas (UFPR). Mestre em Políticas Públicas (UFMA). Administradora (UEMA).
Hoteleira (UFMA). Coordenadora do Observatório da cidade de São Luís do Maranhão. Lattes:
https://lattes.cnpq.br/7849261536254798.

Rosélis de Jesus Barbosa Câmara, Universidade Federal do Maranhão

Mestre em Comunicação e Cultura (UFRJ). Doutora em Linguística e Língua Portuguesa (UNESP). Bacharel em
Turismo pela Universidade Federal do Maranhão (UFMA).

Brenda Rodrigues Coelho Leite, Universidade Federal do Maranhão

Mestre em Cultura e Sociedade (UFMA). Graduada em Turismo (UFMA). Coordenadora de análise
mercadológica - Secretaria Municipal de Turismo. Lattes: https://lattes.cnpq.br/5733451671503721.

Capa da 4ª Mostra de Pesquisa Científica e Mercadológica da RBOT, com o logotipo da revista ReBOT no topo e uma ilustração de um parque turístico ao pôr do sol, destacando o título do evento e a marca da UERN na parte inferior.

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Published

2026-09-15

How to Cite

RIBEIRO DOS SANTOS, Saulo; ROBERTA COSTA LUCAS, Angela; DE JESUS BARBOSA CÂMARA, Rosélis; RODRIGUES COELHO LEITE, Brenda. Profile and satisfaction of Guarnicê film festival participants: a comparative analysis of the 2024 and 2025 editions. BRAZILIAN JOURNAL OF TOURISM OBSERVATORIES (ReBOT), [S. l.], v. 5, n. 2, p. 268–275, 2026. DOI: 10.59776/2764-5835.2026.8476. Disponível em: https://periodicos.apps.uern.br/index.php/ReBOT/article/view/8476. Acesso em: 21 sep. 2026.

Issue

Vol. 5 No. 2 (2026): 4th RBOT Scientific and Market Research Showcase

Section

Artigos técnicos e tecnológicos

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