From feed to checkout

How Instagram influences purchasing decisions in tourism

Authors

Keywords:

Tourism, Instagram, Contemporary Tourist, Social Media

Abstract

Contemporary tourists publish photos and videos of the places they visit, creating a network of information that
circulates in real time, expanding their profiles into channels for disseminating a company's services. This research
aims to analyze how Instagram impacts the purchase decision for tourist destinations and services. The
methodology adopted was qualitative and descriptive, with a bibliographic survey based on books and academic
publications. The analysis was divided into three moments: opportune (desire for the trip), embarking (realization
of the trip), and landing (dissemination of the experience). The results demonstrate that Instagram plays a
fundamental role in shaping the tourist imaginary, promoting destinations, and in the purchase decision.
“Instagrammable”; experiences and online feedback become crucial tools for attracting customers.

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Published

2026-07-15

How to Cite

PROFETA DE ARAÚJO DE JESUS, Pohema; CARNEIRO SILVA, Júlia; COIMBRA DE SÁ, Natália. From feed to checkout: How Instagram influences purchasing decisions in tourism. BRAZILIAN JOURNAL OF TOURISM OBSERVATORIES (ReBOT), [S. l.], v. 5, n. 1, p. 99–116, 2026. Disponível em: https://periodicos.apps.uern.br/index.php/ReBOT/article/view/7908. Acesso em: 22 jul. 2026.

Issue

Vol. 5 No. 1 (2026): Publicação Contínua

Section

Artigos

License

Copyright (c) 2026 BRAZILIAN JOURNAL OF TOURISM OBSERVATORIES (ReBOT)

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